Jurriaan van Rijswijk is a serial entrepreneur and venture builder at the intersection of healthcare, technology, and behavior change. He is the founder of Games for Health, a company that designs, develops, and commercializes digital health solutions for international healthcare markets, with a focus on turning validated innovation into scalable products.

With nearly 30 years of experience in entrepreneurship, business development, and applied game design, Jurriaan has built and led ventures that use playful interaction and human-centered design to improve patient outcomes, engagement, and recovery. His portfolio includes products such as Post-ICU and NeoDiary, developed to address real-world challenges in care delivery and patient support.

One of the best-known examples is Post-ICU, a digital diary platform designed to support recovery after intensive care. The solution has been recognized for its impact on post-ICU care and won the Dutch National Healthcare Innovation Award in 2021.

Jurriaan is also the founder and chairman of the Games for Health Europe Foundation, a leading international ecosystem for the research, development, and implementation of games and playful interaction in health. Through this platform and the annual recurring Games for Health Europe Conference, he connects healthcare providers, researchers, innovators, investors, and industry partners to accelerate the adoption of meaningful digital health innovation.

His work has received multiple recognitions, including the SpinAward, Dutch Game Award, and ICT Personality of the Year Award.

"At Games for Health, we develop digital health solutions at the intersection of healthcare, technology, science, and game design. Our work focuses on creating meaningful, evidence-informed interventions that improve patient engagement, support healthcare professionals, and help innovations land in real-world practice. Through Games for Health Europe, we are also building a broader platform for international collaboration between healthcare providers, innovators, researchers, investors, and industry partners who want to accelerate impactful digital health adoption across Europe."

Jurriaan has a MSc from the Wageningen University and a BSc from the Van Hall Larenstein University of Applied Sciences.

Founder @ Games for Health & Games for Health Europe Foundation

About: Jurriaan van Rijswijk, MSc

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